What Can Facebook Do For Your Business?

Facebook is a social medium that helps people communicate with their friends, family, coworkers, and follow companies that they associate themselves with. Facebook facilitates the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives and half of the users interact on Facebook daily.


A Facebook fan page for many companies is the most important part of their social media campaign. It provides a basis for interaction between the business and consumers, as well as consumers with other consumers. Building a large following of fans requires a network of other platforms, working in conjunction to drive visitors to your fan page.


Many companies have a landing page, which is the initial point of contact, where a link to the company Facebook fan page can be found, as well as links to other social media mediums for that company. This leverages the traffic on the home page and pushes fans to the Facebook fan page. Connecting multiple social platforms and a hub from the brand website can help guide consumers throughout the network.


Facebook pages can be used for many different things when it comes to Facebook marketing. Some are used as connection hubs, while others offer information specific to their consumers. This information is used as added value, to have consumers create a connection with the brand. Offering a resource page can allow a brand to target a new demographic, outside of those that already know and love the business.


Many brands want a fan page to add value, to give a reason for users to join the page, aside from brand loyalty, but they don’t want to become a resource portal. This type of page can easily be created any managed by offering contests and coupons specifically to Facebook users, enticing consumers to join.A business can offer fans a coupon to use in their stores, giving consumers a reason to join. Clicking on the coupon will take you to a page where the business collects your information and sends you information about the coupon, deals, and offers. Offering something to consumers to join can help build a large community, i.e. coupons, free shipping, weekly deals, etc.


Sometimes no matter what the company does, their Facebook page won’t grow. This is often a side effect of Facebook’s demographic. As Facebook changes, your campaigns may need to change with it for maximum effect. For companies whose brand does not target the optimal demographic, finding a specific line that does, works. Some brands cannot expect huge followings on Facebook. Brands or product lines targeting the demographic most prominent on Facebook tend to see the quickest growth.


Creating a Facebook fan page is very simple, but making an effective one takes time and dedication. It’s not possible to create a page and then have a huge following instantaneously. If good content is being created and it’s been made easy to share, the Facebook community will grow over time.



Revenue River Marketing specializes in social media marketing, marketing, branding and web development services for the Colorado Front Range area. Revenue River also provides several other business services such as communications, accounting, sales & prospecting, merchant accounts and IT support. Revenue River Marketing helps small businesses leverage cutting edge technology to help increase profits and growht. Contact us at (720) 344-5020 or visit us at http://www.revriv.com/.