LinkedIn Social Media Marketing - More Than Just A Networking Tool

If you haven't experienced it yet, LinkedIn is a social networking tool where you are able to connect with previous and current colleagues and classmates, discover inside connections when looking for a new job; all while having the ability to tap into a network of industry experts. LinkedIn can be argued to be a full-fledged social network or as a simple contact list or business network, but whatever it is, it has attracted over 20 million members, and it has a lot to offer regardless of where you are in your career.


LinkedIn is used by businesses and departments of all sizes because of its simplicity, which requires little social media know-how. Some job recruiters use it to build a list of contacts that they can use for email campaigns. LinkedIn plays off the popular saying "it isn't what you know, it's who you know" explaining that you will meet many professionals through LinkedIn's services, and who you will know soon is the most important. LinkedIn has allowed businesses to spread their wings and get connected with companies that they might otherwise have thought were beyond reach, and to the persons they were looking for in those companies.


LinkedIn has many handy features, but here are some that we found most helpful.


Look up who you are having that next business meeting with using "Quick Lookup." You'll be able to learn a thing or two about that person, and there won't be time for an awkward introduction.


Use the Q&A feature to post questions to others in your industry. A public question is one that can be responded to by anyone.


Clients or co-workers can post recommendations, which future employers and clients are able to view, allowing them to gauge skill levels and other personal and professional attributes.


You are also able to look up potential new hires or freelancers and perform background checks.


Keep track of your competition with network updates. Use the feed of recent activity to see who your connections have friended, groups they have joined, and the people they have recommended.


Whether you are a business searching for new employees, or if you are in the business world looking to get connected, LinkedIn marketing will most likely benefit you in one way or another. However LinkedIn is only one part of an overall social media marketing picture. LinkedIn focuses more on the social networking aspect of this type of online marketing. Though connections with other people within your industry, you can often find that your marketing efforts can help position yourself alongside those of the leaders within your industry. Sometimes getting the hang of social media can be a bit daunting, so if you need some help, let us know. We have a wide array of social media marketing experts that would be happy to set you up with some helpful social media tools, and they would love even more to take some time to train you on them. Whatever your social media and marketing needs are, Revenue River can help.



Revenue River Marketing specializes in social media marketing, marketing, branding and web development services for the Colorado Front Range area. Revenue River also provides several other business services such as communications, accounting, sales & prospecting, merchant accounts and IT support. Revenue River Marketing helps small businesses leverage cutting edge technology to help increase profits and growht. Contact us at (720) 344-5020 or visit us at http://www.revriv.com/.