26th October 2011
Twitter. Facebook. LinkedIn. These are all examples of social media, and I bet as soon as you hear these words, you can add at least another three sites to the list off the top of your head. But what is social media? Social media is the future of communic...
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20th September 2011
If you haven't experienced it yet, LinkedIn is a social networking tool where you are able to connect with previous and current colleagues and classmates, discover inside connections when looking for a new job; all while having the ability to tap into a n...
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17th August 2011
New statistics released last week in a CNN Money report state that the use of online video is up significantly in the last year.
"Last year, video comprised the majority of consumer Internet traffic for the first time, making up 53% of all uploads and do...
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10th August 2011
Since social media avenues have become the basis for communication between customers and the brand, customers have started using it as a forum for reporting problems and/or concerns about the company and its products or services. Employees need to be trai...
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18th July 2011
Twitter is an information network that connects businesses to customers to share information with people interested in their products/services, while building relationships with their current customers, prospective customers, and other businesses. Twitter...
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18th July 2011
Blogging is one of the most important aspects of social media marketing due to the large increase of traffic it can bring to your business’ website. Studies show that small businesses that have blogs and manage and maintain them receive 55% more web traff...
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15th June 2011
The timing of email marketing campaigns has always been a dilemma for marketers. The goal to improve open rates and increase sales is dependent on optimizing the timing of the email in the inbox. It’s always a great feeling to know you were at the top of ...
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13th June 2011
We have all had the experience of working on a slow system. It is frustrating and annoying much less time consuming. Here are just a few ways to ensure that your network is working efficiently.
1. Update your antivirus software. Many people think that ju...
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13th June 2011
SEO, or search engine optimization, is a fundamental aspect of online marketing and a solid foundation to build upon. Whenever you enter a word or phrase into a search engine like Google, and hit ‘enter’ you get a list of web results that contain that key...
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01st June 2011
Surely you’ve experienced YouTube, an online public communications site, which allows registered users to upload their videos and have them available for the public to view. Anyone who goes to the site can view the videos that are posted on this site, whi...
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24th May 2011
Your company logo is the face of your company. Having a clean and professional logo is key to creating brand awareness. It’s very important to include your logo on every piece of communication (i.e. business cards, letterhead, envelopes, invoices, yellow ...
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17th May 2011
Facebook is a social medium that helps people communicate with their friends, family, coworkers, and follow companies that they associate themselves with. Facebook facilitates the sharing of information through the social graph, the digital mapping of peo...
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10th May 2011
What is Foursquare?
Foursquare is a location-based, social networking service, used as a mobile app on smartphones. People "check-in" to venues they're at — restaurants, bars, retail outlets, grocery stores, etc. — which lets users keep track of where th...
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